e.l.f. Cosmetics and Skincare

Beauty designed for every eye, lip, and face. Join our squad to unlock exclusive rewards.

Sign up for the Beauty Squad to enjoy festive rewards and surprise seasonal drops!

Welcome to the beauty-verse! Shop the best in beauty, from viral lip oils to seriously effective skincare, in an e.l.f.ing amazing app experience made for every eye, lip, and face.

Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Discover your new favorite makeup and skincare with features like Virtual Try-on, Concealer and Foundation Shade Matching, and Shoppable Stories.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our FREE loyalty program offers multiple ways to earn points, which you can redeem for free products and other amazing rewards. Beauty Squad members also enjoy these perks:

• Earn points ANYWHERE you shop by uploading your receipt in the app.

• Redeem points for free products, dollars off your next purchase, or gift cards from favorites like Chipotle, Target, Ulta, Amazon, Walmart, and more…

• Get early access to shop the latest drops and sales before anyone else.

• Enjoy free gifts and double points during your birthday month.

• Get exclusive access to members-only content like our Hot as e.l.f. chart and Squad Sign quiz.*

• Level up your tier for more exclusive perks, like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.

Get instant access to e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay up to date with the latest launches and discover new holy grails.

FIND YOUR PERFECT SHADES WITH VIRTUAL TRY-ON.

Virtually try on all your favorite products and find your ideal shade matches.

SWIPE TO LIKE.

Swipe right on the makeup you love with our app. Discover and explore clean beauty favorites with the “Swipe to Like” feature and build your wishlist.

GET INSTANT HELP WHILE SHOPPING IN STORES.

Use the barcode scanner at your favorite retailers to try on shades virtually, view tutorials, and learn about ingredients.

ALWAYS BE IN THE KNOW.

Opt in for push and in-app notifications to be the first to hear about e.l.f. exclusive offers, new arrivals, and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER.

Review your order history and track deliveries. Use the store locator to find directions to the nearest retailer carrying e.l.f. clean makeup and skincare.

SHARE THE E.L.F. LOVE.

Share makeup and skincare products & looks directly from the product page or Virtual Try-on page.

elf. UP! Stay current with what's happening on Roblox’s dynamic tycoon adventure—unleash your creativity as a change maker and become a force for good!

e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app and we’ll meet you there.