Home News "The Battle Cats Celebrates 12 Years with Sengoku Era Ad Campaign"

"The Battle Cats Celebrates 12 Years with Sengoku Era Ad Campaign"

by Ava May 03,2025

The Battle Cats is celebrating a remarkable milestone - its 12th anniversary! Known for its quirky and endlessly entertaining lineup of characters like ninja cats, fish cats, and the intriguingly named "Gross Cat," this mobile game continues to captivate players with its unique charm. As the tower defense genre sees many contenders come and go, The Battle Cats stands out, and developer Ponos is marking this occasion with a special Sengoku-era ad campaign that beautifully blends art and humor.

Dive into the latest series of commercials, where The Battle Cats transports you back to the tactical world of the Sengoku period. These ads masterfully weave together the game's signature humor with elements of art and history, featuring iconic cat food cans in a humorous twist. The campaign, dubbed "The Way of the Cat," has been brought to life through a collaboration with R/GA. After experiencing these cinematic gems, you too might find yourself eager to "be the cat, become the cat."

cinematic shot of a samurai yelling the cat food cans have been released

"*As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way*," shares Seiichiro Sano, Ponos' COO and Managing Director.

Curious about how to optimize your feline forces? Check out our The Battle Cats tier list to see how your cats rank. Whether you're a seasoned player or new to the game, joining the fun is easy. You can download The Battle Cats for free on the App Store and Google Play, with the option for in-app purchases to enhance your gameplay.

Stay connected with the vibrant community by following the official Facebook page for the latest updates, or visit the official website to delve deeper into the world of The Battle Cats.

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