Coperni's Fall/Winter 2025 show was a groundbreaking event that seamlessly merged fashion with gaming culture. Held at the adidas arena in Paris, a venue renowned for esports events, the show transformed the traditional runway into a nostalgic yet futuristic scene reminiscent of '90s LAN parties. Instead of the usual lineup of influencers, celebrities, and press, Coperni innovatively seated 200 gamers on ergonomic gaming chairs, actively engaged in playing Fortnite and other games throughout the presentation.
The FW25 collection itself was a testament to the fusion of fashion and gaming, featuring designs that paid homage to gaming's golden era. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used during all-night LAN parties. The collection also showcased small storage bags attached to tights and sequined dresses, echoing the utility holsters of Lara Croft from Tomb Raider. Additionally, the newly unveiled Tamagotchi bags made their runway debut, adding a playful nod to handheld gaming nostalgia.
The influence of gaming-inspired films was evident throughout the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit in Alice's dress from Resident Evil (2002) were reimagined, adding depth and bridging the digital and real-life fashion worlds.
Coperni has consistently explored the intersection of technology and fashion, and this season's womenswear collection continues that tradition. By focusing on gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity in fashion.
Image: instagram.com
The show itself became a viral sensation, with videos of the gamer-filled runway flooding social media shortly after the presentation. This event further solidified Coperni's reputation for creating unforgettable spectacles. The brand has a history of pushing boundaries, from last season's fairytale-like showcase at Disneyland Paris to previous innovations like spray-on dresses, robot dogs, and glass handbags.
image: instagram.com
With its FW25 collection, Coperni once again demonstrates its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand reinvents the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media continues to buzz with reactions to the gamer-infused runway, it's clear that Coperni has once again solidified its position as a trailblazer in modern fashion.
