Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, bringing environmental awareness to mobile gaming. The singer and actress will appear in several popular mobile games, including Subway Surfers and Peridot.
Long-time readers will recall PlanetPlay's past collaborations with celebrities like David Hasselhoff and J Balvin to promote environmental causes. This latest campaign continues their commitment to sustainability.
Lovato's involvement extends beyond simple endorsements; she'll feature in games such as Subway Surfers, Peridot, Avakin Life, and Top Drives, offering players Lovato-themed avatars. All proceeds from these in-game items will support environmental projects.
PlanetPlay's well-planned initiative stands out. Unlike many celebrity-driven campaigns, this one boasts broad reach across numerous games, suggesting a significant potential impact on environmental initiatives.
This collaboration benefits not only the environment but also Lovato's fans, encouraging them to explore new games, and the developers involved. It's a win-win-win scenario.
For more top mobile games, check out our list of the best mobile games of 2024 (so far)!
