The Entertainment Software Association (ESA) urges the Trump administration to collaborate with the private sector to mitigate the potential negative effects of President Trump's import tariffs on the video game industry.
In a statement to IGN, the ESA emphasized the need for dialogue with the private sector "to ensure continued economic growth within our sector." The statement highlighted the widespread popularity of video games in the U.S. and warned that tariffs on gaming devices and related products would harm both consumers and the industry's substantial contribution to the U.S. economy. The ESA expressed its willingness to work with the administration and Congress to find solutions.

The ESA represents major players in the video game industry, including Microsoft, Nintendo, Sony Interactive Entertainment, Square Enix, Ubisoft, Epic Games, and Electronic Arts.
President Trump recently imposed tariffs on Canada, China, and Mexico, prompting retaliatory measures from Canada and Mexico, and a World Trade Organization lawsuit from China. While initially slated to take effect immediately, the tariffs on Mexico were temporarily suspended for a month following a call between President Trump and Mexico's president. Further tariffs on the European Union are anticipated, with President Trump expressing concerns about both the EU and the UK's trade practices.
Analysts are assessing the potential impact. David Gibson, senior analyst at MST Financial, tweeted that while China tariffs might not significantly affect the Nintendo Switch 2 in the U.S., tariffs on Vietnam could alter the situation. He also noted that Sony might adjust its production to offset potential challenges. Joost van Dreunen, author of the Super Joost newsletter, highlighted in a recent IGN interview that the broader economic climate, including potential tariff impacts, could significantly influence consumer reception of new consoles, such as the upcoming Nintendo console.