King is making a bold move with the launch of Candy Crush Solitaire, blending the beloved Candy Crush franchise with the classic card game to attract a fresh audience. This release marks a significant shift in King's distribution strategy, as they are set to debut the game simultaneously on multiple platforms, including alternative app stores.
In collaboration with publisher Flexion, Candy Crush Solitaire will be available on five alternative app stores, such as the Samsung Galaxy Store and Huawei AppGallery. This partnership is a testament to King's confidence in these platforms, and Flexion's excitement to work with such a prominent developer underscores the importance of this venture.
King's decision to launch simultaneously across these platforms is a clear indication of their strategy to expand their reach beyond the traditional Google Play and iOS App Store. This move not only highlights the growing significance of alternative app stores but also suggests that major players in the gaming industry are recognizing their potential to tap into new markets.
Embracing Alternatives
King's influence in the gaming world cannot be overstated. Their success with the match-three genre has been phenomenal, generating revenue that rivals that of small nations. It's surprising, then, that they haven't ventured into alternative app stores sooner. However, their simultaneous launch strategy with Candy Crush Solitaire indicates a strong belief in the viability of these platforms to reach a broader audience.
This strategic shift could signal a broader trend in the industry, where top developers are increasingly considering alternative app stores as viable distribution channels. For those curious about the potential of these platforms, exploring the Huawei AppGallery awards for 2024 could provide insights into the types of games that are thriving on these alternative stores.
