Home News Pokemon Go to Host In-Person Event in Sao Paulo at Gamescom Latam

Pokemon Go to Host In-Person Event in Sao Paulo at Gamescom Latam

by Penelope Mar 24,2025

During a panel at gamescom latam 2024, Niantic unveiled exciting news for Pokemon Go fans in Brazil, particularly those in Sao Paulo. The highlight of the announcement was a major event set to take place in December, which promises to transform the entire city into a hub of Pokemon excitement. While specific details remain under wraps, the anticipation is palpable, especially for those eager to immerse themselves in the world of Pikachu and friends. Niantic has collaborated with the Civil House of the City of Sao Paulo and various shopping centers to ensure a fun and safe experience for all attendees.

The panel, hosted by Alan Madujano (Head of Operations in LATAM), Eric Araki (Country Manager for Brazil), and Leonardo Willie (Community Manager for Emerging Markets), also delved into the current state of Pokemon Go in Brazil. The game's popularity in the region is soaring, fueled in part by Niantic's decision to reduce the cost of in-game items, which led to a notable increase in revenue. This success story is further highlighted by the creation of a locally made film about Pokemon Go's impact in Brazil, underscoring the game's cultural significance in the country.

Niantic's commitment to enhancing the Pokemon Go experience doesn't stop with the upcoming event. They are actively working to increase the number of PokeStops and Gyms across Brazil, partnering with city governments to achieve this goal. This initiative aims to make the game more accessible and enjoyable for everyone, reflecting Niantic's dedication to fostering a vibrant Pokemon Go community in Brazil.

As Pokemon Go continues to captivate players worldwide, it remains available for download on the App Store and Google Play. It's a free-to-play game with in-app purchases, offering endless adventures and opportunities to connect with fellow trainers. Whether you're looking forward to the Sao Paulo event or simply want to explore your local area, Pokemon Go promises a thrilling experience for all.

Charts showing Pokemon Go's revenue changes in Brazil

Details about the locally made Pokemon Go video

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