PUBG Mobile is set to collaborate with another major music act, this time welcoming rising K-pop sensation BABYMONSTER into the fold. As part of the game's ongoing celebration of its seventh anniversary, this high-profile crossover launches today and features BABYMONSTER as the official anniversary ambassador through May 6th.
For K-pop enthusiasts, BABYMONSTER needs little introduction. As YG Entertainment’s latest girl group and the spiritual successors to global superstars BLACKPINK, they've steadily gained momentum in the music charts. Now, their influence extends beyond the music world and into the digital battlefield of PUBG Mobile—offering players a fresh wave of exclusive content inspired by the group’s unique style and energy.
The collaboration brings a wide array of new in-game features, including:
- BABYMONSTER-themed photo zones, designed to reflect the group's distinct aesthetic.
- New emotes, featuring iconic dance moves like the popular "Drip" choreography.
- Special video buses that allow players to watch exclusive BABYMONSTER clips while earning in-game rewards.
A Monster Legacy
This isn’t the first time YG Entertainment has made its mark on PUBG Mobile. BABYMONSTER’s predecessors, BLACKPINK, previously made history with a groundbreaking in-game event that included themed cosmetics and even the game’s first-ever virtual concert headlined by the K-pop icons.
Given this precedent, it’s no surprise that PUBG Mobile continues to push the envelope with unconventional yet wildly popular collaborations. From automotive brands to lifestyle companies, PUBG Mobile has consistently differentiated itself from rivals like Fortnite by bringing unexpected global names into its universe.
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