Squid Game: Unleashed, the upcoming battle royale based on the hit Korean drama, is officially free-to-play for everyone – Netflix subscribers and non-subscribers alike! This surprising announcement, made at the Big Geoff's Game Awards, is a shrewd move by Netflix, potentially boosting the game's popularity ahead of its December 17th launch.
The accessibility of Squid Game: Unleashed, a free-for-all experience reminiscent of Stumble Guys or Fall Guys but with a distinctly more violent Squid Game twist, is a significant departure for Netflix Games. This demonstrates Netflix's commitment to expanding its gaming service beyond its subscriber base, leveraging the immense popularity of the show to attract a broader audience. Importantly, the game remains ad-free and free of in-app purchases.
This decision highlights Netflix's evolution from a DVD delivery service to a major media powerhouse, effectively utilizing its gaming platform to synergistically promote its original content, especially with Squid Game season two on the horizon. The announcement itself might even quell some criticism leveled at the Big Geoff's Game Awards for its broader media focus, successfully blending gaming and entertainment promotion.
