HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.
According to AppMagic, Zenless Zone Zero's total mobile revenue has now exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players), enhanced gameplay mechanics, and the addition of fresh locations and game modes. The Hoshimi Miyabi banner was particularly instrumental in driving this record-breaking revenue.
Remarkably, the 1.4 update sustained player engagement far beyond the typical post-update trend. Instead of the usual decline within a week, daily revenue remained above $1 million for over 11 consecutive days, and even surpassed $500,000 after two weeks.
While undeniably successful, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
