Microsoft and Activision have joined forces to create a new team within Blizzard, focused on developing smaller-scale, AA titles based on established franchises. This strategic move aims to leverage existing IP in new and innovative ways.
Microsoft and Activision Focus on ‘AA’ Games
King Employees Power Smaller Blizzard Titles
According to Jez Corden of Windows Central, this new Blizzard team is primarily composed of King employees. Following Microsoft's 2023 acquisition of Activision Blizzard, this initiative leverages King's mobile game expertise and Blizzard's extensive IP portfolio, including iconic franchises like Diablo and World of Warcraft.
The team's goal is to develop AA games—smaller in scope and budget than AAA titles—likely focusing on the mobile market, given King's success with titles like Candy Crush and Farm Heroes. King's past experience with IP-based mobile games, such as Crash Bandicoot: On the Run! (since discontinued) and the unconfirmed progress on a Call of Duty mobile game, provides a foundation for this new venture.
Microsoft Strengthens Mobile Presence
At Gamescom 2023, Phil Spencer, CEO of Microsoft Gaming, highlighted the crucial role of mobile gaming in Xbox's growth strategy. He emphasized that mobile capabilities were a primary driver behind the Activision Blizzard King acquisition, stating that it provided a capability Microsoft lacked. This wasn't about bringing existing games to new platforms, but about expanding into the mobile market.
Microsoft's commitment to mobile extends to the development of a competing mobile store to challenge Apple and Google. While details are scarce, Spencer suggested at CCXP 2023 that its release is closer than "multiple years away."
The rising costs of AAA game development have prompted Microsoft to explore alternative approaches. This new team represents an experiment in leveraging smaller, more agile teams within its larger structure.
Speculation regarding the team's projects is rife. Potential candidates include scaled-down versions of popular franchises like World of Warcraft (similar to League of Legends: Wild Rift), or a mobile Overwatch experience akin to Apex Legends Mobile or Call of Duty: Mobile. The possibilities are exciting for fans.
