Coach and Roblox Team Up for "Find Your Courage" Campaign
Luxury New York fashion house, Coach, is partnering with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for their exciting "Find Your Courage" campaign. Launching July 19th, this collaboration will introduce exclusive virtual items and themed environments within both games.
The immersive experience features two distinct themed areas: Coach's Floral World and Summer World. Fashion Klossette players can explore a charming daisy-filled design studio, while Fashion Famous 2 players will find themselves on a stylish New York subway-inspired stage set amidst vibrant pink fields.
Players can enhance their virtual wardrobes with a range of in-game items. Free Coach items are available, alongside purchasable pieces from the Coach 2024 Spring Collection, using in-game currency. These items can be showcased in the experiences' signature fashion show gameplay.
Bridging the Gap Between Virtual and Real Fashion
While a high-fashion collaboration with Roblox might seem unconventional, it's a strategic move. Roblox boasts a significant player base, with a considerable portion of Gen Z users (84%, according to Roblox's research) reporting that their avatar's style influences their real-world fashion choices. This highlights Roblox's growing influence as a promotional platform for diverse brands, from movies and games to luxury fashion.
For those seeking alternative entertainment, check out our curated list of the best mobile games of 2024 (so far), or explore our list of the year's most anticipated mobile games.
