A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven major Japanese media platforms. The annual ranking, based on a proprietary "reach score" (measuring daily interactions across apps, games, music, videos, and manga), awarded Pokémon a staggering 65,578 points. The survey polled 100,000 individuals aged 15-69 monthly.
Pokémon's dominance stems largely from its App Games category performance, scoring 50,546 points – a remarkable 80% of its total score. This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games significantly boosted brand visibility.
The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading cards, and various other products. Managed collaboratively by Nintendo, Game Freak, and Creatures since the formation of The Pokémon Company in 1998, the franchise benefits from a unified brand strategy.
